Sony had some exciting products on offer at CES 2010, and it certainly drew a lot of attention their way. They announced that they will be launching thirty eight new TVs with the XBR-LX900 as their flagship, top of the line TV model – a 3D ready, LED edge lit display as large as 60 inches across and a 240 Hz refresh rate amongst other awesome features.  Let’s take a look at some of these exciting features that make the new Sony line of 3D TVs an early adopter’s dream come true.

Monolithic Design

The new 3D ready Sony TVs feature a new concept that has recently been introduced by Sony, termed “Monolithic Design”. This design concept is aimed at delivering a more stylish and high-quality experience to Sony’s customers. With the Monolithic Design concept, a number of Sony’s latest offerings have a very similar, stylish yet minimalistic look and feel such that they blend together perfectly in your home theater eco-system .  This means that the latest 3D enabled Blu-Ray players will have a very similar styling to the latest Bravia TVs thus giving you a consistent, unified and very stylish look for all your gadgets.

This design concept revolves around the use of quality materials forming a simple, flush viewing surface with crisp edges and a smooth border. The idea is to have a minimalistic, yet elegant design that blends the new Sony products into your home’s interiors without having them stick out obtrusively and distractingly while you are watching your favorite programming.  It also incorporates  a unique six degree upward tilt option that offers a more natural, comfortable viewing experience.

Edge LED backlight

Central to this slim profile Monolithic Design is Sony’s Edge LED backlight.  This technology has enabled deeper blacks and brilliant whites, with huge improvements in the contrast ratio thus significantly improving the picture quality of the latest generation of Sony TVs. The technology behind edge backlighting also allows for an extremely thin form factor for the TVs which adds to the aesthetics of this new line of 3D ready Sony TVs.

The 3D Ready Sony Bravia LX900 TV at CES 2010

240 Hz Motionflow technology for a smoother HD experience

Sony’s latest 3D tv offerings also feature its 240 Hz Motionflow technology that helps produce ultra-smooth images, especially noticeable in fast moving scenes such as sports and action movies. This unique technology also helps reduce interference and mixing between alternate frames assigned for each eye this rendering a cleaner and flicker free 3D viewing experience.

Internet and WiFi connectivity plus Widgets

A really cool feature of the latest line of Sony 3D Tvs is the focus on integrating these TVs with the internet and the recent focus on internet apps and widgets. These models have integrated Wi-Fi that allows users to stream music and video from numerous online outlets such as Amazon VOD, YouTube, Pandora, Sony Music, Netflix, etc. Sony has worked extensively with a large number of internet media providers so as to provide a seamless online experience.

Additionally, users can easily access their favourite websites via small apps and BRAVIA Internet widgets which can be positioned anywhere on the TV screen. You will be able to access your favourite news sites, Gmail, Yahoo Finance, Twitter, Flickr, etc, using these internet apps. Users can also view pictures, videos and music via USB and DLNA connections.

Other Cool Innovations

Another cool feature introduced in this new line of TVs is Sony’s Intelligent Presence Sensor that is capable of using complex algorithms in tandem with sensors on the TV to detect your and other viewer’s faces. The TV will automatically dim it’s backlight if it detects that there is no user watching TV and after a period of time if it doesn’t detect anyone subsequently entering the area, it will automatically shut off, thus helping save on energy consumption. This novel technology also enables the TV to deliver optimized video and sound based on the user’s viewing position.

In summary, Sony’s new line of 3D Tvs that should be released this summer features some exciting innovations that certainly make them a very good option for consumers who are looking to purchase a new 3D capable TV. In particular, we like the Monolithic Design concept, as the new TVs look drop dead gorgeous while retaining an elegant, minimalistic look. While it is difficult to say how the internet experience will be on these TVs, it certainly looks quite promising, and we are certainly going to keep our eyes on these latest Bravia TVs. Check out this YouTube video for a demonstration of the Bravia LX900 at CES 2010.


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